Short Form
Herbalife Nutrition Email: Controlling the Candy Monster
Herbalife Nutrition Email: Fall Veggies
Herbalife and the World Cup Banner
John Heiss: Make it Happen Banner
The New Rent.com: It’s Glorious Landing Page
Rent.com: #Couchfail Contest Banner
Star Tours Website Module
Mickey’s Soundsational Summer Website Module
Long Form
Herbalife Tone and Voice Guidelines
Product Description: Herbalife Collagen Beauty Booster
Claim Guidelines: Herbalife Collagen Beauty Booster
Product Description: Herbal Tea Concentrate
Claim Guideliness: Herbalife Tea Concentrate
Herbalife: Make It Happen Site: About Page
Product Description: Disney’s Grand Californian Hotel & Spa
Product Description: Disneyland Hotel Re-Launch (Archived Site, May have UX errors)
Rent.com: Best. Moving Day. Ever. Checklist
IKEA Alternatives- DIY Blog Piece
Christopher Lowell In The News
Scripts
Rent.com Video Script: Trouble at Banana Plaza West
Spec Promo Script: Fox Sports 1
USC Video: Never Ask a Super Villain an Open-Ended Question
Video Content:
Welcome to the Hub (Creative Direction and original script). THE HUB is a new Digital Asset Management (DAM) system we launched that pulls content from around the world in to one central location. The problem? Explaining it to the employees, many “didn’t get” what a DAM was. I was creative lead on this teaser video to simplify the idea behind the HUB using an ampersand to tie it all together.
Extravaganza Board of Directors Video. Honors and Extravaganza are Herbalife events that attract 10’s of thousands of people worldwide and typically take place from March to July every year. Well, the pandemic shut everything down with just weeks to pivot. The C-Suite requested a sizzle reel to show to the Board of Directors. I thought rather than just showing a standard “best of” video, that we should tell the story of resilience, creativity and joy that came out of a very dark time, as well as showcasing our success framed by the words of the founder of Herbalife Nutrition.