Shakes, Soccer, and Herbalife

  Herbalife has been going about the task of  highlighting the nutrition aspects of their products and how they not only help customers lose weight but contribute to an overall, healthy active life. I developed a Global Editorial Style and Content Guide that is now in use in all worldwide divisions. My work is now […]

Walt Disney Parks and Resorts Online

As a writer for Walt Disney Parks and Resorts Online, I crafted copy and campaigns for award-winning sites including Disneyland Resort (Lead Writer), Walt Disney World Resort, Disney Cruise Line and Disney Vacation Club. Here are some clips: The Hotels of Disneyland Resort In 2011, The Disneyland Resort completed a major renovation of two of […]

A New Voice for Rent.com

I was hired for nine months by Rent.com to develop a new brand voice and implement it across the site. I thought of a tone that suggested, “Your fun friend who is always willing to help you move, then buys you beer and pizza at the end of the day,” a cross between talk show […]

Social Media Strategy: Shellback Rum

Shellback Rum is an upscale liquor brand that Gallo introduced to the market in 2013. I devised a brand voice to be implemented on their social media channels that would appeal to the “upscale bro” market while adhering to the conservative values of the client. I wrote the brand voice style guide and compiled a […]

The Dark Knight Rises: @BatSignalSearch

The Dark Knight Rises incorporated a major promotion at 2012 Comic-Con. The contest, @BatSignalSearch, was Twitter based and involved contestants in the Downtown San Diego area finding the buildings on which we projected the Bat Signal. They would then tweet their findings. Over a five hour period, over two hundred prizes were given away. I […]

A Shot At Glory: Olympic Beach Volleyball

For five years, I wrote dozens of articles on Pro Beach Volleyball. Considered an authority on the subject, I have live blogged for the AVP with an emphasis on the rivalries and the sport. Along with the L.A. Times’ Peter Yoon, Kerri Walsh and Misty May, I discuss the Beijing Olympics in Mojo T.V.’s “A […]

Film Reviews

Over the years, I have reviewed dozens of movies for a variety of sites. Many were indie films and for edgier fare, I really tried to dig in to the vibe and voice of these projects. Here are some favorites: Coraline “Some little kids are about to get the Holy Jebebus scared out of them.” […]

Sample of Film Interviews

I  worked with the indie film siteFilm Radar and  interviewed dozens of actors and directors. Some faves included  Wes Craven (Paris, je t’aime), Amber Tamblyn and John Turturro. If you would like to see some more, shoot me an email. Wes Craven (Paris, je t’aime) Nick Frost , Edgar Winter and Simon Pegg (Hot Fuzz) […]

Storytelling for Stakeholders: The Wicked Gooey Award

Halloween Time at the Disneyland Resort presented a number of challenges, mostly due to the needs of the various stakeholders. The solution I delivered was “The Wicked Gooey Apple Awards.” It created a larger story for the site that balanced the needs of numerous stakeholders. This site was a success with website driven revenue up […]

Chuck “Iceman” Liddell

What is like to live without fear? Beats me, but when thrown into the Octogon, with absolutely no knowledge of the UFC, I dug into research about Chuck “The Iceman” Liddell. Chuck’s Bio Chuck in Movies and on TV