Cristiano Ronaldo has been a sponsored athlete and brand ambassadore for Herbalife since 2013. I have written several campaigns which include him. This time it was a to capitalize on our relationship for the 2026 World Cup.
This worldwide campaign is a simple digital print release, with the chosen title FUEL LIKE with the tagline “Game day performance, every day.” This campaign was versatile and could also be used by some of our other local athletes and swap out the name. I was responsible for the tagline options, as well as the copy in the pitch deck and style guide.
