Category Archives: Creative

CR7 and the World Cup Promotion

Cristiano Ronaldo has been a sponsored athlete and brand ambassadore for Herbalife since 2013.  I have written several campaigns which include him. This time it was a to capitalize on our relationship for the 2026 World Cup. This worldwide campaign is a simple digital print release, with the chosen title FUEL LIKE with the tagline […]

Pitch Deck: Creative Agency

At Herbalife, we were challenged to create a name,look and feel, and philosophy for our creative department. We were told to think out of the box, embrace blue sky thinking and create a story that would unify our corporate community. I pulled together two ideas, the first was SAGE, an inspiring, thoughtful on-brand concept. The […]