As a writer for Walt Disney Parks and Resorts Online, I crafted copy and campaigns for award-winning sites including Disneyland Resort (Lead Writer), Walt Disney World Resort, Disney Cruise Line and Disney Vacation Club.
Here are some clips:
The Hotels of Disneyland Resort
In 2011, The Disneyland Resort completed a major renovation of two of their hotels. Both were given a fresh look and new story, so the site needed to reflect that.
Disneyland Hotel
Disney’s Paradise Pier Hotel
Disney’s Grand Californian Hotel & Spa
Trader Sam’s – Enchanted Tiki Bar
What’s New at the Disneyland Hotel
Case Study: Halloween Time at the Disneyland Resort
Halloween Time at the Disneyland Resort presented a number of challenges.. The solution I delivered was “The Wicked Gooey Apple Awards.”
This site was a success with website driven revenue up 30% compared to the previous year. This concept and site also boosted page views, social media engagement, and time spent on the site significantly.
Here is a short case study:
Disney Soundsational Summer
Each year the WDPRO crafts a mini-site to promote the summer season. The concept, “From the Sea to Stars” was selected and introduced new seasonal attractions. Disney Soundsational Summer went on to win the Web Marketing Association’s Outstanding Website Award for 2011.It’s easiest to read in full screen mode.
Happy Holidays!
Holidays at Disneyland Resort is the annual mini-site to promote The Merriest Place on Earth. The 2010 theme was “traditions.” On some browsers, it maybe necessary to zoom in.
Overview
Attractions
Dining
Shopping
Traditions
What’s New?
New Attractions are regularly added to the various parks. I would create new pages using different voices to reflect the feel of the feature to which it was tied.
ElecTRONica
Tangled: Meet Rapunzel and Flynn Rider
Meet Duffy
Duffy The Bear is a park character (or “Rubber Head”) and plush toy that is very popular at Disneyland Tokyo Sea. When Duffy came to America, he didn’t have an American-ized backstory. So, I created one.Read up on Duffy!
Save Some Cash
Special Offers are a regular feature to promote savings and special events throughout Disney Parks. Suprisingly, I found this to be the most intricate writing I have ever done. In addition to making the offer as clear as possible, the needs of Legal, Marketing, Businesss Partners, and International stakeholders all need to be balanced. It’s Literary Jenga– one word out of place and the whole copy deck goes down.
The Holidays at Walt Disney World
Standard Plain Jane Offer