In 2012, Los Angeles Dodger fans were in near revolt. The team was then purchased by Guggenheim Baseball Management and the Dodgers now lead Major League Baseball in attendance. But is the fan’s renewed enthusiasm a popularity surge or brand loyalty? For my final practicum for my Masters, Communication Management (MCM) at the University of […]
I was hired for nine months by Rent.com to develop a new brand voice and implement it across the site. I thought of a tone that suggested, “Your fun friend who is always willing to help you move, then buys you beer and pizza at the end of the day,” a cross between talk show […]
Shellback Rum is an upscale liquor brand that Gallo introduced to the market in 2013. I devised a brand voice to be implemented on their social media channels that would appeal to the “upscale bro” market while adhering to the conservative values of the client. I wrote the brand voice style guide and compiled a […]
Halloween Time at the Disneyland Resort presented a number of challenges, mostly due to the needs of the various stakeholders. The solution I delivered was “The Wicked Gooey Apple Awards.” It created a larger story for the site that balanced the needs of numerous stakeholders. This site was a success with website driven revenue up […]
What is like to live without fear? Beats me, but when thrown into the Octogon, with absolutely no knowledge of the UFC, I dug into research about Chuck “The Iceman” Liddell. Chuck’s Bio Chuck in Movies and on TV