In 2012, Los Angeles Dodger fans were in near revolt. The team was then purchased by Guggenheim Baseball Management and the Dodgers now lead Major League Baseball in attendance. But is the fan’s renewed enthusiasm a popularity surge or brand loyalty? For my final practicum for my Masters, Communication Management (MCM) at the University of […]
One of the most famous and successful ad campaigns of all-time is Subway and their partnership with Jared Fogle. This study was an examination of persuasion theory and how it worked in relation to this campaign.
Halloween Time at the Disneyland Resort presented a number of challenges, mostly due to the needs of the various stakeholders. The solution I delivered was “The Wicked Gooey Apple Awards.” It created a larger story for the site that balanced the needs of numerous stakeholders. This site was a success with website driven revenue up […]