At Herbalife, we were challenged to create a name,look and feel, and philosophy for our creative department. We were told to think out of the box, embrace blue sky thinking and create a story that would unify our corporate community.
I pulled together two ideas, the first was SAGE, an inspiring, thoughtful on-brand concept. The second was an off-beat stretch: SPAGHETTI. At first, I was met with confused looks. The storytelling shows that, in fact, it ties back to the brand principles and that the idea of creativity can encompass just about anything.
After all, everyone is an artist in their medium.