Emily O'Brien is an ingenue actress who is a series regular on "Young and The Restless." Regardless of being viewed by millions every day on the show, traffic was disappointing.
We needed to diversify her audience. We spoke to her about some additional activity she may be pursuing. Emily mentioned that she had done some test work with a company that had a new technology that could animate actors into characters into video games. The result is frighteningly life like.
I typed up an article which included an embedded video on her site. We then posted in the link in the technology section of several social bookmaking sites. The next task was pitch the story to the top ranking tech and gaming blogs. We composed a bulk email to her fan club and instructed her to post links on her Facebook and My Space.
This short campaign increased traffic by over 10,000 hits for the month. It also increased the amount of traffic she received through Google searches over the next several months.
Despite having a coveted spot in the Comedy Central line up with "Chocolate News," David Alan Grier was having a hard time getting viewers to come to his personal site. The first problem was that DAG was having to share his video clips with Comedy Central.com which was taking away the vast majority of share. The other problem was that his personal site wasn't even on the first two pages of Google search results.
The first step was acquiring video assets from Comedy Central so we embed them into David's site adding appropriate SEO/SEM practices. The second was Blog outreach to comedy and television blogs to inform them of the new site. In effect, this is link building on grander scale than using
After a hiatus after a hack, this blog needed to re-engage it viewers and reach out to new ones. Using E-Zine articles and Facebook Ads/Groups brought in some new readership but were overall a disappointment. The format changes in DIGG and other social bookmarking sites have made the made the process much more tedious and not a very good ROI.
In order to gain new readership, I decided to write a twitter character that was easily relatable to targeted viewers. Enter UNEMPLOYED BUSH, a satirical look at the former president as if he were a "real" unemployed person. BUSH rapidly gained attention and, at writing, has over 3300 engaged followers. This coupled with outreach to like-minded heavily traveled blogs brought a 1000 % jump in traffic.
Emily O'Brien
David Alan Grier
Crackpot Press